Stories and practical advice from
within the music industry

Route is a platform which aims to inspire those entering the music industry by sharing stories, experiences and practical advice from within its numerous fields.

At Route we want to demystify the pathways to revered job roles, highlight the importance of less glamorous but essential ones and make connections easier in an industry that can be notoriously cliquey by accident and design.

Founded by Jamal Guthrie - a director at programming agency LNZRT and Georgia Hardy - founder of promotions company Spilt Milk and booker at The Old Blue Last and Sebright Arms, we have a combined decades worth of experience in the music industry.

In 2020, through its written web content, panel discussions, workshops and forthcoming physical magazine, Route strives to become a resource for a socially, ethnically and economically diverse audience of young people in Britain.

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